The first One Book – One Edinburgh camapign, Kidnapped, was hugely successful in bringing the city of Edinburgh together to read: the specially commissioned graphic novel by Cam Kennedy and Alan Grant was particularly popular. As the pair were working on an adaptation of R L Stevenson’s Strange Case of Dr Jekyll & Hyde, the mission seemd clear: a second reading campaign about the darkly gothic bestselling classic.
Working with publishing parters, a new paperback edition was created and once again four new graphic novels created, in English, Scots, Gaelic and a modern text for emerging readers.
There was also a lot of scope for the wearing of top hats.
Each of the One Book – One edinburgh campaigns was carefully designed to engage new readers, celebrate writing and provide lasting engagement.
- Live action
- Profile and prominence
Why It Worked
Partnership / filled a gap / adaptation / citywide / profile
“The proportion of the less affluent groups was higher than usually expected when profiling audiences for cultural events and activities.” – The Audience Business
Motion passed in the Scottish Parliament congratulating Edinburgh UNESCO City of Literature staff on the campaign.
What Happened Next?
After two popular years, in a city that was embracing the annual February read, it was time to work with other parts of the uk – and to give Stevenson a break. Colleagues in Bristol were interested in Arthur Conan Doyle’s The Lost World, and it seemed sensible to join forces to celebrate one of Edinburgh’s most well-known writers. One Book – One Edinburgh: The Lost World Read was launched in February 2009.
Tell Me More About…
One Book – One Edinburgh: The Lost World Read
One Book – One Edinburgh campaigns
Your other reader development initiatives