One Book – One Edinburgh: The Lost World Read

Following on from hugely popular One Book – One Edinburgh camapigns Kidnapped and Jekyll & Hyde, colleagues in other parts of the UK were interested in the campaign model, and wanted to join forces for a UK-wide project.

Campaign Overview

UK-wide activity.

Edinburgh model for local delivery.

collaboration on websites, reading materials and library delivery.

The Strategy

Each of the One Book – One edinburgh campaigns was carefully designed to engage new readers, celebrate writing and provide lasting engagement.

  • Adaptation
  • Live action
  • Schools
  • Community
  • Profile and prominence

Why It Worked

Partnership / filled a gap / adaptation / citywide / profile

“The proportion of the less affluent groups was higher than usually expected when profiling audiences for cultural events and activities.” – The Audience Business

Endorsements

Motion passed in the Scottish Parliament congratulating Edinburgh UNESCO City of Literature staff on the campaign.

What Happened Next?

The Lost World Read had worked as it had tied in closely with the Darwin 200 celebrations, bringing a ready network of library authorities, and access to targetted funding. we wanted to keep interest in edinburgh high, to continue to be creative and collaborative and truly city-wide. as the scottish Poetry Library’s 25th anniversary was approaching, a new partnership initiative ws born – in 2010, it was decided we wanted the world to follow Edinburgh’s lead and Carry a Poem.

Tell Me More About…

Carry a Poem

One Book – One Edinburgh campaigns

Your other reader development initiatives

Other projects you’re involved with

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